Sinn Club SEA

Sinn 50th Anniversary Watch is Here!

2011-06-05T13:31:00.006+08:00

Sinn celebrates its 50th Anniversary with the launch of the 358 Anniversary Limited Edition timepiece. Exclusive to only 500 pieces worldwide, making this timepiece a true collector’s item.

This limited edition features an exclusive charcoal grey dial showcasing the years 1961 – 2011, distinguishing it as the anniversary piece. The dial on this easy to read chronograph is also specially treated to offer protection against UV-induced discolouration. A dome sapphire crystal completes this distinguished timepiece with a robust design that makes this an everyday watch to wear.

To learn more about the 358 Anniversary timepiece, please visit the link below;
http://sinntimepieces.blogspot.com/2011/03/50th-anniversary-chronograph-model-358.html

The Hour Glass is pleased to announce the arrival of this much coveted timepiece now available in Singapore.

Hurry to your favourite The Hour Glass boutique now.

Sinn 50th Anniversary Catalogue is here!

2011-05-05T13:39:00.025+08:00

(1961 - 2011)

All are welcome to visit your favourite The Hour Glass boutique to claim your copy.
Grab yours before they fly off the shelves!

INTRODUCING the latest member of the Sinn Diver Collection – U200 White

2011-04-14T12:57:00.006+08:00

Many of you might have remembered the inaugural launch of the U1 White in 2009. The handsome immaculate piece in 44mm had had many fans transfixed by the sheer color of it- an anomaly from the usual black. And invariably, we did have our fair share of ladies and fans alike waiting in anticipation for the junior size to emerge. Sinn has heard you! At this year’s much touted Basel Fair, they unveiled the special edition of U200 in none other…than the much awaited WHITE! We are excited as much as you are, with this pristine and highly functional piece in finally, the junior size of 37mm! The U200 W is a knockout with its white dial set against a luminous, glossy black indices and hands.

The 2nd line-up in the mini-me version of the U Series, U200 White is an exclusive edition available for a limited period only. So hurry down to your favorite The Hour Glass boutiques to nail this neat piece now!

Place your order by 31 July 2011 or be in for a disappointment.

For more details on Sinn U200 W (EZM8), please click here.

Sinn Spezialuhren celebrate its 50th Anniversary (1961-2011)

2011-03-29T10:17:00.001+08:00

Sinn Spezialuhren zu Frankfurt am Main is celebrating its 50th anniversary in 2011. In the past five decades the company has grown to become a nationally and internationally renowned manufacturer of high-quality mechanical watches. Helmut Sinn, an instructor for blind flight and former World War II pilot, founded the company "Helmut Sinn Spezialuhren" in 1961. Originally, the company concentrated exclusively on navigation clocks and pilot chronographs. From the very outset Sinn Spezialuhren relied on direct sales and eschewed extensive advertising campaigns. In a relatively short time, the company became an insider's tip within the industry – thanks primarily to word-of-mouth advertising. SINN entered a new era in terms of technology, innovation and strategy when engineer Lothar Schmidt took over the company in 1994. Today, the name SINN stands for highly functional mechanical watches valued by pilots, divers and the elite GSG 9 special forces unit – as well as by "normal" customers. Thanks to numerous technologies developed by Lothar Schmidt, including DIAPAL, HYDRO, TEGIMENT-Technology and Ar-Dehumidifying Technology, SINN watches prove again and again that they are sturdy and robust even under extreme conditions. Their quality and precision also make them suitable for everyday use. The development and design of SINN watches are consistent with the functionality demanded of them. If you would like to learn more, you will find the highlights of the company's 50-year history in the current anniversary catalogue. Please click here for more highlights.

A new Sinn Watch launched in October 2010

2010-11-08T10:34:00.005+08:00

EZM 7 - The mission timer developed for the fire fighters

Please find below first brief information and technical data for the watch
- Case made of bead-blasted Stainless steel
- Case with TEGIMENT Technology and therefore especially scratch-resistant
- Nickel-free case back
- Ar-Dehumidifying Technology for enhanced freedom from fogging
- Magnetic field protection up to 80,000 A / m
- Second time zone on a 24-hour basis
- Captive bezel with minute ratcheting
- Sapphire crystal glass with anti-reflective coating on both sides
- Crown at left at 9 o'clock
- Functionally reliable at temperatures from -45 °C to +80 °C
- Pressure resistant to 20 bar (= 200 m water depth)
- Low pressure resistant

- Solid case back

Movement

- Automatic (Caliber ETA 2893-2)

Measurements
- Case diameter 43.0 mm

- Lug width 22mm
- Watch thickness 12.0 mm
- Weight 90 g

Please click here for more information and instruction for use.

Sinn Club Exclusive: Sinn celebrates Oktoberfest!

2010-09-29T09:00:00.000+08:00

The usually serious Germans celebrate merriment in the month of October. And what’s Oktoberfest without good old beer?

To bring on the cheer and some jolly making, we are offering 2 golden brews on us for any Sinn watch purchases made during the promotion period.
As if that’s not reason enough to stir the soul, we are throwing in more gifts - a bundle set of Sinn travel pouch and Sinn cap, exclusive to this promotion.

Now, that is what I call, good enough reasons to drink to.

Promotion from 1 – 31 October 2010.

Exclusive to Sinn Club members only. To enjoy this offer, please print out a copy of the email that we have sent to all your Sinn Club registered email addresses. A print out of this blog entry will NOT be accepted. Quickly! Check your email!

Make October the season to hurry down to your favourite The Hour Glass boutique and get that Sinn piece you have been eyeing.
See you soon!

Not a Sinn Club member yet? Just click here to join us in our journey of discovering more about Sinn.

SINN watches on rough road simulation track

2010-09-23T11:50:00.006+08:00

Have you ever wondered how our watches would react to huge jolts and vibrations? Can they truly withstand the impact as they all claim?

Well, Sinn has the answer to this. In order to demonstrate how their watches would react to shocks, they contacted the internationally-recognised Fauenhofer-Institut LBF of over 70 years in experience, to put their watches to the test. They conducted a no mean-feat endurance test on 5 different Sinn models where the watches are fastened onto the steering wheel of a test chassis on a simulated rough road track.

The classic watches such as the Frankfurt Finance (model 6000) are deliberately chosen in this test to showcase the hardiness of the watches. Despite the enormous stress levels to which the Sinn watches were subjected, they all passed with flying colors; proving their robustness and suitability for everyday use, even when exposed to extreme vibration and jolts.

The next time you look at your Sinn piece sitting at your wrist, you know that it’s a tough cookie.

Read about the full scope and extent of the endurance test. Please click on the pages below.

Announcement: Faster servicing time for Sinn owners! -

2010-09-17T09:28:00.003+08:00

Owners of Sinn models with Ar-Dehumidifying technology rejoice! The proprietary technology of Sinn’s dehumidifying technology means that to date, all Sinn watches sent in to The Hour Glass for regular maintenance had to be flown back to Germany specially for the refill of the technologically sophisticated inert gas filling. This measure purges all moisture and oxygen from the case interior and keeps the movement in an atmosphere of protective gas.

We are pleased to announce that The Hour Glass, sole agent for Sinn in Singapore, Malaysia and Thailand is now able to service the watch locally, invariably cutting short the waiting time!

In our continued quest to serve you better, we have brought in the necessary equipment direct from the Sinn factory in Germany to refill your watch with the protective gas filling right here.

Now, that’s what we call scoring high-tech – coz who’s arguing with German technology?

See you soon at our boutiques!

A new Sinn watch launched in September

2010-08-31T10:01:00.022+08:00

The large pilot chronograph 900 Pilot S - with black hard coating on TEGIMENT Technology Black signifies objectivity and functionality — which are inherent in the design of the

900 PILOTS pilot watch. But there is a further connection to the colour black: the S in the model name stands for “Schwarz” (black) — signifying the Black Hard Coating of the watch. There is an overriding SINN priority behind this — the suitability of each watch for everyday use. Toachieve this we have additionally hardened the satinised stainless steel case using TEGIMENT Technology. The hardening also provides the base to which the high-grade, black PVD coating can be applied. This combined process results in a highly practical benefit: by applying a coating with a hardness of 2,000 HV (Vickers hardness) to the hardened steel (1,500 HV), we prevent the otherwise common problem of cracking paint. The pilot watch’s other technical features also fulfil the most exacting demands in terms of precision and functionality. The black galvanised dial and the case diameter of 44 mm ensure perfect readability, for instance. Crucial features for professional use include magnetic field protection up to 80,000 A/m, the interior pilot’s bezel and the second 24-hour time zone which can easily be set using the knurled crown at 10 o’clock.

Sinn 2010/2011 Catalogue is here!

2010-05-10T12:19:00.004+08:00

The handy and informative 2010/2011 Sinn Catalogue is now available at your favourite
The Hour Glass boutiques.
Grab yours now before they fly off the shelves!

The latest Basel offering

2010-04-20T15:38:00.006+08:00

So we got the exclusive Sinn Ultimate that got us intrigued with its interesting history followed by the highly anticipated U1 mini-me version (you asked. you got it!)

After the much touted annual Basel Fair where esteemed brands presented their novelties, ardent fans of the Sinn UXS Series would be glad to know that the famous German submarine steel encased watch now comes enveloped in a black hard coating and TEGIMENT technology that make it especially scratch-resistant. And thanks to its HYDRO technology, the oil-filled dial allows the watch to be read from every angle, even underwater, yet remaining fog-free.

Looking forward to your next dive expedition with this not-so-little accompaniment? I would be.

Available now at your favourite The Hour Glass boutiques.

Please click here for UX S techincal specs.

Sinn-fully neat and small – Introducing the Sinn U200

2010-01-22T12:06:00.011+08:00

There was the Ultimate U in 47mm and now, there is the mini-me version of the U series, in....37mm! The Sinn U200, a smaller Sinn that possesses all the requisite qualities of a Sinn U without compromise, has finally been made by Sinn, due to the numerous requests they have received from different markets, since the runaway success of the first U series. So fans out there who have been eyeing that Sinn for the longest time but was detered by its size have really no excuse now from scoring one.

Be it to fit your slim wrist, or to sit neater below your shirt cuff, or simply to buy a matching one for your beloved spouse or cute 6 year-old (or simply to get your wife to stop wearing your watch), there is a Sinn now for everyone. The discerning types as usual, of course.

Launched officially today in conjunction with the boot exhibition 2010 (www.boot.de) in Dusseldorf.

Remember, you heard it here first - so call your favourite The Hour Glass boutique now to place orders!

Watch this space - more details on availability and pricing coming soon!

Please click here for U 200 and U 200 SDR techical specs.

World's first premieres in Singapore!

2009-12-08T17:58:00.017+08:00

We are back!
Keep your eyes peeled for the newer and bolder of the U series- The Ultimate U.
>

The Sinn signature U series like you’ve never seen before. Bigger, bolder, un-missable - The Hour Glass is honored to present the world premiere of the largest ever watch made by Sinn, created exclusively for The Hour Glass. Aptly named the “Ultimate U”, its grander size is encased in an imposing un-missable 47mm case, crafted from the same German U-boat submarine steel from which it derives its name. Following hot on the heels of two prior limited-editions for The Hour Glass – the “U Black” and the “Tempus U1”, the U Series legacy continues with the “Ultimate U”. Limited to only 200 pieces in total worldwide production.

A Wartime Odyssey
The limited-edition “Ultimate U” is shrouded with a rich and intriguing history.
The first German U-1 submarine was launched and commissioned into the Imperial Navy during World War I. A couple of decades later during World War II witnessed the introduction of the Monsun U-boats, a type IXD2 U-boat that were larger and more arresting than their predecessors. At more than 500 tons heavier and almost 10 meters longer than the other U-boats, these long range Monsun U-boats operated very successfully in the Indian Ocean and South African waters during World War II.

Singapore’s pivotal role in U-Boat history
A little known fact was Singapore’s role in the developmental history of the much feared German U-boats. One of the most decorated Monsun U-boats, the U-181, operated from Singapore as its key base and fought and ended its last days on the island of Singapore during World War II.

The “Ultimate U”, with its large casing diameter of 47mm, is a befitting creation, inspired by the original Monsun U-boat’s imposing size.

The ‘U Series’ Legacy Continues
The background and exceptionally sturdy case of the German submarine steel, unparalleled in its remarkable resistance to seawater and anti-magnetic quality, sets the inspiration and creation of the U Series. Exclusively for Sinn, the steel supplier of Howaldtswerke-Deutsche Werft and Nordseewerke Emden GmbH shipyards are supplying the watchmaker with smaller amounts of exactly the same steel of which the world’s most modern non-nuclear submarines are made – the new submarine class 212 of the German Navy. A technical marvel of unparalleled reliability, it can be tegimented especially well. The rotating bezel’s minute scale for dive time reading is milled directly into the steel to assure safety, legibility and accuracy. Tested by Germanischer Lloyd, the global authority in pressure testing of submarines, the Sinn U Series is the ultimate indispensable equipment for professionals and sports divers.

With key distinction in its new oversized case, with a larger crown, the “Ultimate U” has a special dial embossed with the outline of a submarine. Its date marker on the dial presents the 30th day in each month in white, as a distinction to The Hour Glass’ 30th anniversary this year. Its caseback is engraved with “The Hour Glass Limited 200”. Each watch is also accompanied by a certificate that is personally signed-off by Mr Lothar Schmidt, CEO of Sinn.

(Photos are courtesy of Mr Su Jiaxian)

The Sinn “Ultimate U” is exclusively available at The Hour Glass and retails at
S$7,300.

Please click here for Ultimate U's technical details

The Hour Glass Celebrates 30 Years!

2009-12-01T15:33:00.003+08:00

To thank you for supporting The Hour Glass through these 30 years of success, we are making a timely offer on ALL watch purchases from now till 15 December 2009.

Own your dream watch now with our easy 30-month payment plan* – The Hour Glass will undertake to absorb the interest. So, for a significantly lower monthly repayment sum, owning that desired timepiece has never been easier.

*Applicable to participating banks: Citibank, DBS, OCBC and UOB credit cards only.

Other terms & conditions apply.

Available at:

ION Orchard Tel : 65-6509 9268 • Takashimaya S.C Tel : 65-6734 2420 • Tang Plaza Tel : 65-6235 7198 • Raffles Hotel Arcade Tel : 65-6334 3241 • Millenia Walk Tel : 65-6339 4870 • Lucky Plaza Tel : 65-6733 1262 • Orchard Central Tel : 65-6337 8309

Rolex Boutiques : ION Orchard Tel : 65-6509 9282 • Raffles Hotel Arcade Tel : 65-6334 3241

Sinn Club Exclusive: Sinn celebrates Oktober Fest!

2009-09-10T00:19:00.008+08:00

We love any excuse to celebrate - so Oktober Fest it shall be!

While we did think about offering our members copious amounts of german beer and get everyone jolly, we reckon there must be another way to prolong joyousness beyond just being nicely inebriated on too much beer... plus, minus the hangover. So, we have sent a lttle Oktober offering to your email address registered with us. Do check your emails!

The Hamburg - Berlin Rallye 20.08.09 - 22.08.09

2009-09-09T23:26:00.025+08:00

Fans of classic cars, this entry will "pop" your eyes. The month of August was yet another exciting month for Sinn with the Hamburg-Berlin Rallye - even more so in fact, as they got right into the heart of action - by racing in it!

An annual classic-car rallye (also known as "oldtimer" car race) that spans over 3 days and across 650km, the rallye starts in the seaport city of Hamburg on 20 Aug, ending in Berlin, the capital city of Germany on 23 Aug.

One of the drivers is a man who appreciates classic design and loves masterpieces of mechanical engineering: Lothar Schmidt, owner of SINN Spezialuhren in Frankfurt am Main.

Mr Lothar Schmidt, together with fellow colleague Mrs Simone Richter, gamely participated in this special "oldtimer-rallye" together with 186 other participants and their old and young-timer cars.

Check out the SINN-Team ride: A Mercedes-Benz 220 SEL/B Cabriolet (Classified: Oldtimer). (Some "old timer" - I will gladly trade in my cookie-cutter Jap car for some of that shiny chrome!)

Mrs. Richter was the Pilot of the car while Mr. Schmidt was the Co-Pilot. His role is to navigate, while abiding to the rules and tricks during the race, maintaing optimal speed and to manage all the chicanes and different challenges. After 3 zestful days, the SINN team came in at No.82 out of 186 challengers, a commendable result indeed!

The only tool Mr. Schmidt used for this race was the NEW RALLYE chronograph Model 917 GR, one of 3 new models that were specially launched during the car rallye.

Model 917 GR

Model 917
For more details of the watch please click here http://sinntimepieces.blogspot.com/2009/09/chronograph-watch-model-917.html

Dashboard clock 4.917

We leave you now to enjoy these delightful pictures of a very unique event held under beautiful skies, picturesque towns and gorgeous gorgeous classic cars.

Little fun facts about the rallye:

The three-day classic car rallye from Hamburg to Berlin in August 2008 was a spectacular success when it was introduced nearly a year ago. This year, the magazine AUTO BILD KLASSIK brought back the event – and succeeded in mobilizing more than 150 extravagant classic cars to participate.

AUTO BILD KLASSIK is a germany car magazine that is all about classic vintage automobiles that are older than 15 years old. As quoted from the magazine: “The young magazine for old cars”.

Sinn wins 3rd place - Aviation Watches Category

2009-08-19T10:39:00.019+08:00

We are delighted to learn that Sinn has bagged the 3rd place in the Aviation Watches Category for "Best Brand of 2009" in “Aerokurier”, a specialist German aviation magazine. Below is a short release about the award:

Readers vote for SINN Spezialuhren

Third place in “Best Brand 2009” poll

In its April 2009 edition, aviation magazine “Aerokurier” invited its readers to select the “Best Brand of 2009” in various categories. In the category “Aviation Watches,” 38.9% of the magazine’s readers chose SINN Spezialuhren, making it the third most popular brand. Readers recognized the company’s outstanding performance in the areas of quality, technology and precision. The magazine awarded a commemorative certificate to SINN Spezialuhren on July 18 during the Tannkosh meeting, Europe’s largest “fly-in” that was held at Tannheim Airfield in Germany’s Illertal region.

Chosen from a group of 19 watch companies including famous international brands such as Breitling, Lange & Sohne, Omega, IWC etc, winning 3rd spot is indeed an honour and recognition for a fiercely independent niche brand such as Sinn. With little advertising and no famous ambassadors, Sinn simply lets its watches do the talking. Our heartiest congratulations.

Since we are on the subject of aviation, catch a glimpse of the Sinn aircraft here:

"Aerokurier" is a monthly magazine founded in 1957 covering international civil aviation published in the German language http://www.aerokurier.de/

L'Atelier by The Hour Glass

2009-08-03T21:18:00.009+08:00

Have you gone to ION Orchard? The shining new kid on the (Orchard road) block, we estimate that about a quarter of the Singaporean population has already passed through its glass doors since it opened to public officially in end July.

Escape the crowds to the 3rd floor, let your eyes adjust back to normal after all that ritz and glitz of mammoth stores and shiny chrome, and you may just be caught a little surprised by a cosy little store that looks somewhat like a cross between an antique tools store and ...hold on, is that The Hour Glass??

L’Atelier, french for "workshop", is a brand new horological heritage boutique by The Hour Glass that celebrates horological genius - be it the true classics of A Lange and Sohne or Breguet, or the truly innovative, such as De Bethune and MB&F.

Designed to slow down the selling process, allowing our customers to truly relish in the luxury of time, L'Atelier's décor exudes an old world charm coupled with a warm ambience. Aside from the obvious creme de la creme of contemporary horological art on display, your attention will also be drawn to the smattering of 200 year old watch-making tools and little mechanical curios to tinker with, from 19th century music boxes to the rarest Patek Philippe electronic Nixie Time-Code generator from the 70's.

While you may not see the Sinn brand corner in L'Atelier, please feel free to enquire about Sinn watches - you will see the same familiar faces from The Hour Glass. At the same time, enjoy a visual feast in this elegant soothing abode on a selection of renowned brands such as Ulysse Nardin, Daniel Roth, Audemars Piguet, Hublot as well as progressive brands Urwerk, Gerald Genta etc. Also available is Roland Iten, the world's first mechanical handmade accessories for men, featuring moving belt buckles and card holders that flip open like a lighter.

L’Atelier is not about selling watches; it is a conducive environment for budding watch enthusiasts and avid collectors to meet together to freely exchange ideas, flip through rare books and discuss about exquisite timepieces.

Curious at the very least after all that talk above? Drop by L'Atelier for a visit and judge for yourself on what is probably the world's first luxury watch retailing and "horologic institute" rolled into one.

Image by courtesy of Dr Wong Ju Ming, also known as "Decksurgeon". To see his viewpoint (and more photos of L'Atelier), visit his postings at

http://home.watchprosite.com/show-forumpost/fi-17/pi-3267466/ti-535326/s-0/
http://horomundi.com/forums/main/read.php?2,6832,6832#msg-6832
(Thanks Doc!)

While you are already at ION, do visit The Hour Glass’ stand-alone Rolex boutique on level 1 (beside Prada). Built completely in accordance with Rolex's international guidelines, step into this unmistakably Rolex environment to view one of the most comprehensive collection of Rolex watches in South East Asia - a new mecca for Rolex lovers!

The New Limited Edition UX Sansibar

2009-07-16T11:37:00.008+08:00

What is a Sansibar? For those who are hearing it here for the first time, Sansibar is the most famous restaurant situated on Sylt, a top notch island off the coast of Germany and Denmark, right by the North Sea. Sited on sand dunes and facing the coast, Sansibar greets its visitors that include German dignitaries, with a pirate flag and the ubiquitous crossed swords emblem. http://www.sansibar-sylt.de/

If you are curious about where Sylt is, or how to pronounce it (as we were), visit http://en.sylt.de/ to see why Sylt deserves to be crowned "Queen of the North Sea".

Mr Seckler, owner and founder of Sansibar Sylt, receiving the 1st ever UX Sansibar on 21 May 2009. With him is Mr Lothar Schmidt, CEO of Sinn.

While I may not have been to Sylt, or the North Sea for the matter, the Crossed Swords emblem on a UX is definitely covetable...there is something wickedly rakish about it, dont you think?

The UX Sansibar

Limited Edition of just 500 pieces

- Hand-made Sterling silver appliqués in the shape of crossed swords, branded with the logo of the Sansibar on the island of Sylt
- Case made of German submarine steel
- Captive diver’s bezel with TEGIMENT technology
- Reflection-free under water thanks to HYDRO technology, readable from any angle and completely free from fogging
- Temperature-stabilized chronometer quartz movement, functionally reliable at temperatures between –20 °C and +60 °C
- Movement pressure-resistant to 5000 meters, case tested to a diving depth of 12,000 meters, certified by Germanischer Lloyd, Hamburg
- Tested based on the European standards for diving equipment and certified by Germanischer Lloyd Hamburg

Please click here for more details.

Germanischer Lloyd Certifies Sinn Diver's Watches

2009-06-19T17:00:00.000+08:00

What does a Shipping Certification company, Germanischer Lloyd, have to do with a Watch Manufacturer from Frankfurt am Main?

Founded in 1867, the hamburg based company is responsible for the technical safety of more than 5,700 ocean-going vessels, setting international standards in maritime. This venerable institute examines and certifies our diver's watches - according to various criterias: One test focuses on watertightness and pressure resistance, while a second test procedure covers something never before done in the watchmaking industry: certification in accordance with the European standards for diving equipment! For full article, please click on the page.

(Dont play play ok. These guys are very serious about that chunk of metal on your wrist)

The New Sinn U1 White

2009-06-12T09:54:00.014+08:00

The Hour Glass & Sinn launched the limited edition Sinn U-Black last year. We know, we know, 399pcs worldwide only for such a gorgeous piece is bound to create some ownership rivalry, and a big pity for those who would have liked one but didn't manage to (I know that feeling, because I couldnt get my hands on a piece either.. .staff also have to queue). Floating around the blog-sphere are still many entries and photos from the U-Black party we hosted.

Well, we have some news: Anyone wants a WHITE to accompany their Black? In a move that may take some fans by surprise, the usually staid black Sinn has reinvented itself and come up with a bold white twin - Sinn U White! (Ok, the official name is U1 W).

Are you a Black or White? You decide.

Sinn U1 with All-Black Tegimented Case

- Submarine steel case with Tegiment technology and black hard coating
- Case back made of submarine steel, screwed-down with Tegiment technology and black hard coating
- Automatic winding
- 1000 meters water resistance
- Uni-directional ratchet operated rotating bezel
- Case diameter 44 mm
- Case thickness 14.35 mm
- Lug width 22mm
- White rubber with black folding clasp
- 2 years manufacturers limited warranty

There are no confirmed number of pieces yet, BUT we know the U1 W is VERY limited. As it is a Sinn worldwide edition and not solely for The Hour Glass (unlike U Black), we will have to fight tooth and nail with other countries to get as many pieces as we can for our dedicated SINNers.

We will be updating you as soon as we get more information.

Watch this space.

View our on-line library of Sinn watches - click on "Sinn Timepieces Library by THG" on the right column.

We Heart Sinn 2009/2010 Catalogue - its in English!

2009-06-08T10:09:00.001+08:00

It is here! Now available at The Hour Glass boutiques in Singapore, Malaysia and Thailand.

Bring this A5 sized hard-cover monochromatic book to any gathering not involving immediate family members below 15 years old and its guaranteed to warrant some instant page-turning action with a slight trembling of fingers. Why? Coz its Dangerous. Where else can you find such a cool-looking, handy book that just about lists out the newest of Sinn 2009 / 2010 in full glossy appeal...and gasp...in English?

The first English version to hit our shores since 2005/2006, the latest Sinn 2009/2010 Catalogue is an easy-to-read product guide, complete with a technological glossary of Sinn's proprietary research and development work, and real life examples of Sinns in action eg. The U2 in the realm of eternal ice.

Unfortunately, given the limited copies we have available, we are unable to mail a copy to everyone. However, all are welcome to visit your nearest The Hour Glass boutique to claim your copy. (please click here for the list of The Hour Glass boutiques)

We leave you here with

Words from The Man himself, Mr. Lothar Schmidt, CEO, Sinn. Very succinct indeed.

Our customers trust the quality, reliability and proven performance of our timepieces. They include people who have a high affinity for technology. They are fascinated, for example, by our solutions for magnetic field protection and scratch resistance. However, our customers also include those who must be able to rely on their watch completely, such as divers, pilots or elite special forces units like the German GSG 9.

It’s functionality that counts. Therefore SINN watches include only truly useful technological features and omit purely fashionable gadgetry.

Thus we are always on the lookout for new technologies and materials. We often find inspiration by looking beyond the usual sources. We observe the developments in the sciences and other industries and push the limits of what is physically possible time and again in creating new watches. What’s the most exciting thing about our work? There are still many discoveries to be made!

Thank You

2009-06-02T21:20:00.004+08:00

The Hour Glass office was witness to some whooping early in the morning this week. That is because our Sinn Club team saw the first of many emails from you, yes, our new SINNers! This is just a brief note to thank you for your active support and rallying; some friends also sent encouraging sms-es to us. Being relatively new to this realm of blogging, we appreciate any feedback to sinnclub@thehourglass.com Due to the number of responses, we may be a little slow in getting back to you but rest assured that we've got you!

Do check out our informal little ON-LINE LIBRARY of Sinn watches that you can find at our stores. Click on the link for "Sinn Timepieces Library by THG" at the right-hand bar. There, you will see real pictures of watches complete with unadulterated specifications that will propel you to technie heaven...

ORCHARD CENTRAL Opens!

2009-06-01T12:23:00.009+08:00

We have moved!

As some of you may know, our Peninsula Plaza boutique has been a cornerstone of The Hour Glass for over two decades. Considering that we were established in 1979, PP, as we affectionately call the branch, was one of our original The Hour Glass stores. There it stood, quietly and elegantly in the corner of North Bridge road and Coleman street, toiling through the times. Now, the time has come for PP to have a fresh new look, where our customers can be served better. Hence it is so that last Friday, the faithful team, led by Steven Lim (whose familiar face cannot be missed at PP, where he rose from young rookie to boutique manager), "packed their bags" and moved to the new Orchard Central mall. If you drive down Orchard Road later today, do keep a look out for us on the right-hand side, directly opposite Centrepoint. You can't miss us!

We are proud to announce a new, bigger, better Sinn brand corner at our new Orchard Central branch. Come visit us!

Orchard Central Boutique
181 Orchard Road
#01-06 Orchard Central
Singapore 238896
Tel: 6337 8309

Sinn 2009 New Products @ BASELWORLD

2009-04-27T09:32:00.033+08:00

Sinn booth at BASELWORLD 2009

Check out the ultra-cool Sinn booth at the Fair. Sleek, matte, very black - much like the watches themselves. Stocked with a never-ending supply of fine chocolates, orange juice (I'm sure there was champagne too, but I was on the job...) and sparkling Perrier, Sinn is an island of cool comfort in the often frenzied atmosphere at Basel and that's not the only thing that makes it so lovely to visit the Sinn booth at the Basel Fair. Sinn fans will love the fact that they can step in anytime and see a stunning and extensive array of Sinn watches, plus to be warmly greeted by the very affable and humble Sinn CEO himself, Mr Lothar Schmidt (albeit in German!) and his lovely team. I thank the Sinn team for their warm and genuine hospitality - and look forward to visiting them again at the next fair.

Some sneak views of the new products in our region in 2009:

SDR Models: Dive watches with black rotating bezel (SDR)

Made from original, German submarine steel and specially designed for professional use. Built to master extreme demands above and below water with superb seawater resistance and antimagnetic properties.

Now available in a black rotating bezel for a slimmer profile. Please click here for technical details or more information on Sinn's legendary U-series.

Models 857 S - Pilot's watch with black hard coating

The stainless steel pilot watch with TEGIMENT technology, developed by Sinn, with which the black hard coating is applied to the case and rotating bezel using the PVD method and hardened to 1,500 Vickers. The result is a stealthy matte black satined coating that is ultra hard-wearing and superior to conventional coatings: it never cracks or peels off! For technical specs or more information on Sinn's proprietory TEGIMENT technology, check out our on-line Sinn SEA Timepieces Library or click here.

Now available in black cowhide leather strap with 2nd-time zone indicator with a neon-yellow, skeletonized central hand.

PLUS! You heard it here first: Sinn will be introducing a ladies watch range! "About time", some fans may say. Watch this space for more information.

Off We Go To BASELWORLD 2009

2009-03-12T18:32:00.031+08:00

To the rest of the world, April is just...April. Springtime, more rain perhaps, April Fool's day? To those in the watch industry, April is...the centre of the universe. Each spring, a little quiet town in Basel, Switzerland turns into a mammoth hive of incredible activity around late March- early April as the world's finest (in watches and jewellery) descend on this cosy little township for the annual BASELWORLD fair.

The largest watch & jewellery fair in the world, it attracts some 2000 companies from the trade all across the world, to showcase their latest developments and innovations at Basel. At BASELWORLD, it is THE definitive melting pot as legendary CEOs, corporate honchos, media, photographers, celebrities and watchmakers rub shoulders with quiet geniuses, jewellery-setters, tools-makers, corporate types, models, retailers as well as the general public, be it the curious citizens of Basel (complete with the odd pet or 2) or hardcore watch enthusiasts from Vietnam to Russia (Yes! We spotted some Singaporean, Malaysian and Thai collectors too!).

To visit BASELWORLD's official website, please click here.

At The Hour Glass, the Fair heralds much excitment too as the management & sales team pack their bags for the annual "pilgrimage" to the mecca of watches. Please read next posting to see what exciting new products Sinn has to offer us this year!

The Sinn Fellowship

2009-03-12T17:22:00.014+08:00

Every Sinn owner is secure in the knowledge that he/she owns a piece of carefully designed, luxury product crafted in the finest quality with the precision of German engineering. So what exactly makes a Sinn tick such that it elicits such passion and excitement from men and women alike? It is from this interest to know more, as expressed by so many fellow Sinn customers that we have decided to create a world exclusively just for us - Sinn fans, to delve into the heart of Sinn, enjoy first hand news, product previews or even meet fellow enthusiasts from the "fellowship".

To join our mailing list to receive Sinn newsflashes, promotions, product previews or invitations to exclusive Sinn events, please email the following details to sinnclub@thehourglass.com

Your preferred contact email:
Your Surname:
Your First Name:
Gender:
Date of Birth:
Mobile no:
Occupation:
Sinn model(s) you own:
Sinn model(s) you desire:

Once we hear from you, we will send an email notification to confirm receipt.

Please feel free to contact us at sinnclub@thehourglass.com if you have any queries.

We look forward to knowing you a little better!

Team THG @ Sinn Club SEA